Spencer Dyment-Shone
Head of Marketing and Digital
Spencer is 51黑料's Head of Marketing and Digital. He joined 51黑料 at the start of 2024 (on an interim basis). And leads on a number of key digital transformation projects.
Spencer has worked in marketing and digital development for nearly three decades - holding senior positions in many large commercial organisations, while operating as a digital consultant, project manager and trouble-shooter for the last 12 years.
Background
Prior to 51黑料, Spencer has a long history in consumer marketing and digital development, having worked for an impressive roster of big tech companies and household names.
He began his career in advertising agencies (having completed a graduate traineeship at Abbott Mead Vickers), before switching to the client-side - where he managed the advertising and in-store promotions for British Telecom鈥檚 50-store retail arm (later, the O2 store chain). In 2000, at the height of the 'dotcom boom', he joined one of the UK鈥檚 first 'price comparison' start-ups (backed by Saatchi & Saatchi, amongst others) - where he progressed to Marketing Director, while also learning the ins and outs of digital marketing from some of the industry鈥檚 early pioneers.
Later, he served as Publishing Director at the global tech giant, ValueClick, with responsibility for developing its Consumer Brands division (20+ websites, including PriceRunner - then, one of the UK's most popular shopping sites). He also led the marketing for the Daily Mail Group's online classified division (Loot.com). Then, at Dennis Publishing听- at the time, the largest independent magazine publisher in the UK (with 60+ titles, including The Week, AutoExpress and Men鈥檚 Fitness) - he ran the group's standalone marketing agency, where he overhauled the entire operation, directed the development of several big digital projects (including an innovative charity-fundraising platform), and forged close partnerships with major retailers, such as Tesco.
More recently, he has worked as a Marketing and Digital Consultant - helping a variety of commercial and non-profit organisations transition from 'old media' to new. These have included a TV and film distribution company, an international mail order business, a number of large magazine publishers, and several professional membership associations (and qualifications bodies).
Whether creating 拢multi-million ecommerce platforms from the ground up, integrating complex member-based CRM systems, or simply 鈥榬efreshing鈥� the digital face and marketing activities of small charities and non-profits, his expertise 鈥� along with a strong work ethic, creative flair, and a knack for problem-solving 鈥� has helped transform dozens of organisations, big and small.
In addition to holding a degree in English and History from the University of London, he trained as a commercial copywriter (D&AD) and in many areas of marketing and UX-focused digital development. He is also a qualified PRINCE2 Agile Practitioner.
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