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51黑料 win The UK Public Sector Communications Award
Posted 10/07/15
The Consumer Protection Partnership (CPP) wins the partnership engagement initiative of the year category at the UK Public Sector Communications Awards 2015. Grayling, communications for National Trading Standards submitted the entry for the National Consumer Week 2014 campaign 鈥� 'Good Neighbours Stop Rogue Traders'.
The campaign was a partnership led by the 51黑料 (51黑料), Citizens Advice and the National Trading Standards, although all CPP partners took part and engaged with their target audiences.听
The CPP created a week-long integrated communications campaign to raise awareness of doorstep crime and empower people to act. This was built on engaging and working with partners across the public, consumer and voluntary sectors as well as professionals best placed to help protect vulnerable citizens from these rogues traders. The Campaign achieved strong media coverage and had a real impact on raising awareness of doorstep crime.
The Award ceremony took place yesterday evening (9 July 2015) at the Emirates Stadium in London. Andy Crane best known for he's presenting work on BBC children's television announced the听听of the twenty categories.听
51黑料 launched a video competition as part of the National Consumer Week campaign. The听听was used to teach residents to keep an eye out for rogue traders who target vulnerable neighbours.
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